Analytics

Understand your key COD confirmation metrics and use them to improve shipping quality and reduce losses.

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Overview#

Analytics in Akeed help you answer one practical question:

Are we shipping the right COD orders at the right time?

Use your dashboard metrics to track confirmation quality, identify bottlenecks, and improve operational decisions week by week.

Not every number has the same operational value. Focus on these first:

Metric	Why it matters
Confirmation rate	Shows how many sent confirmations convert into real, ship-ready orders.
Reply rate	Shows whether customers are engaging with your messages.
No-reply volume	Shows possible timing/message fit issues.
Failed sends	Highlights delivery or configuration issues.

Signal	Suggested threshold	Action
Reply rate drop	Down >10% vs prior period	Review template tone and send timing.
No-reply increase	Up >15% week-over-week	Enable/retune follow-up and escalation windows.
Failed sends	Sudden spike	Verify phone quality and settings.
Usage pressure	80% and 95%	Plan upgrade discussion before limit hit.

Mistake	Better approach
Looking only at total confirmed count	Track rates, not only raw volume.
Changing many settings at once	Change one variable per review cycle.
Ignoring failed sends because volume is small	Treat failures as early warning signals.
Reviewing data without date-range consistency	Compare equal periods (e.g., last 7 days vs previous 7 days).