Automation Rules

Overview#

Automation Rules control when Akeed sends confirmation messages and how it handles customers who do not reply.

These settings let you balance speed, customer experience, and shipping risk.

Good timing improves reply quality.

The goal is simple: send at the right time, follow up once, escalate with clear rules.

This controls how long Akeed waits before sending the first WhatsApp confirmation.

Store Pattern	Initial Delay	Follow-Up	Escalation	Quiet Hours
Fast fulfillment store	0–10 min	60 min	240 min	Optional
Balanced default setup	10–15 min	120 min	360 min	Optional
Sensitive late-night audience	10–20 min	120 min	360–480 min	Enabled

Mistake	Better Approach
Follow-up disabled from day one	Keep one follow-up active and measure impact first.
Escalation too close to first send	Leave enough response time between first send, follow-up, and escalation.
Quiet hours enabled with wrong timezone	Double-check timezone after setup changes.
Constantly changing rules daily	Make changes in controlled weekly cycles and compare outcomes.